An emotional machine
Cosmetics have an influence that extends from the skin to the personality.
In fact, it is not just a means to hydrate the skin, or to make the skin of the face beautiful, it goes further, it reflects on the entire person.
The skin is a limit between inside and outside, a boundary between oneself and the world.
The physical action of applying the cosmetic connects body and mind, if a positive stimulus occurs on the body, it spreads to the psyche.
Positive self-perception is therefore rewarding, transforms social attitudes and is a reflection of well-being.
Psychosomatics was born in 1950, founded by an American scholar, Franz Alexander.
He demonstrated that whatever happens in the brain has a reflection in the body, and vice versa.
The local action of the cosmetic therefore produces effects on the psyche and, vice versa, the feeling of pleasure that comes from self-care during the application of the cosmetic affects the well-being of the body.
A cosmetic therefore not only tones the skin, but also the perception of oneself.
